THE 8th THAILAND TOURISM AWARDS 2010

THE 8th THAILAND TOURISM AWARDS 2010

THAILAND TOURISM AWARDS Objectives

	To encourage competitiveness, quality management and excellence in standards of service in the tourism industry, and by doing so, contribute to the conservation of the country's natural and cultural resources, and supports sustainable tourism development
	To recognise and honour tourism-related organisations in the private and public sectors which have played a significant direct and indirect role in tourism development
	To clearly demonstrate the intention of the TAT to promote and develop quality in the Thai Tourism industry

INTRODUCING
THE KINNARI AWARDS

The Awards are statuettes of the Kinnari, a half-human, half-bird mythological character featured in ancient Thai literature, representing beauty and exaltation. The Kinnari holds a lotus in one hand while a pigeon is perched on the other. The lotus symbolises purity and highest esteem. While the pigeon represents peace, brotherhood and harmony.

The Thailand Tourism Awards were first introduced by TAT in 1996 with the recognition and endorsement of the World Tourism Organisation.

The awards recognise and honour tourism-related organisations in the private and public sectors which have played a significant direct and indirect role in tourism development.

THE AWARD CATEGORIES FOR 2010
Please click to select

Award for Tourist Attractions

Award for Tourist Accommodation

Award for Tour Programmes

Award for Tourism Development and Promotional Organizations

Awards for Health Tourism

Friends of Thailand Awards

	International Tour Operators
	International Airlines
	International Media
	International Individuals/Organizations

The Thailand Tourism Award is Thailand's 'Hallmark of Excellence' — a symbol of assurance in the outstanding quality and reliability of tourism products and services offered by a particular organisation or operator.

The distinguished awards recognise the finest achievements and outstanding contributions to Thai tourism and represent the country's highest honours conferred for innovation and creativity in the field of sustainable tourism, conservation and environmental protection efforts.

To reflect global trends and address new priorities on the national tourism agenda, the judging criteria for the 2010 Thailand Tourism Awards also took into consideration the following: issues related to the environment, action taken in response to global warming/climate change, participation, sufficiency economy, good governance, corporate social responsibility and overall integration.

Awards were also presented to distinguished guides from around the country.

The honours were conferred during the Awards Presentation Ceremony on World Tourism Day- September 27, 2010.